Dermalogica
Dermalogica are the industry’s leading skincare professionals having received over 300 awards in their dedication to skin health worldwide.
The company was founded in 1986 by Jane Wurwand after it came to her attention that very few skin care ‘professionals’ focus their attention on continuing their skin health education.
Unlike many other skincare brands, Dermalogica’s business model is built on education and training. They focus on skin health, rather than beauty.
Dermalogica’s carefully designed formulas and high-quality ingredients help you get the most out of your skincare products and overall skin health.
Leadership
In 2017, I was invited to serve as Dermalogica’s Head of Design for the UK and Ireland. At the time, Dermalogica had recently been acquired by Unilever and was seeking a strong design leader to drive creative direction in the UK, in collaboration with the global team.
In a short period, I implemented a new creative briefing structure, unified the brand’s visual output across multiple channels, and redefined the creative vision to align with both local and global objectives.
By streamlining the design process and fostering stronger cross-functional collaboration, I was able to deliver two of Dermalogica’s most commercially successful and visually impactful campaigns that year.
Streamlining
I quickly implemented a new creative briefing system that enabled my design department to unify our output across multiple channels and respond with more agilelity to incoming briefs. This streamlined approach allowed my team to shift focus from navigating procedural ‘red tape’ to honing the craftsmanship and strategic impact of our creative work.
Internal & External Communications
In addition to creating some of Dermalogica’s most commercially successful campaigns, I also undertook a comprehensive redesign of every communication piece across the brand. By implementing a cohesive and unified visual identity, I helped establish a consistent brand presence that reflects the quality and integrity of Dermalogica’s products. Thanks to this transformation, the future of Dermalogica now looks as healthy and radiant as the skin it’s known to nourish.
