Dermalogica

Dermalogica

Dermalogica are the industry’s leading skincare professionals having received over 300 awards in their dedication to skin health worldwide.

The company was founded in 1986 by Jane Wurwand after it came to her attention that very few skin care ‘professionals’ focus their attention on continuing their skin health education.

Unlike many other skincare brands, Dermalogica’s business model is built on education and training. They focus on skin health, rather than beauty.

Dermalogica’s carefully designed formulas and high-quality ingredients help you get the most out of your skincare products and overall skin health.

Client: Dermalogica
Agency: Unilever
Industry: Skincare
My Role: Head of Design UK & Ireland

Leadership

Head of Design UK & Ireland

I was fortunate enough to be invited to be Dermalogica’s Head of Design for the UK and Ireland in 2017. Dermalogica had recently been acquired by Unilever and they were looking for a strong design leader to drive the creative in the UK with the support of the global team.

In a very short time I implemented a new creative briefing structure, unified their creative output across multiple channels and re-organised the creative vision of the brand.

By streamlining the design process, I was able create two of their most commercial and visually successful campaigns to date.

Streamlining

Agile, Craftsmanship & Responsiveness

I quickly implemented a new creative briefing system that enabled my design department to unify our creative output across multiple channels and made us more agile in responding to the briefs. My design team and I could then concentrate our efforts on the craftsmanship of the creative, rather than in the ‘red tape’ of the process.

Internal & External Communications

Overhauling and unifying Dermalogica's brand

In addition to creating some of Dermalogica’s most commercially successful campaigns, I also systematically went through and redesigned each and every communication piece for Dermalogica. My implementation of a solid, unified brand look and feel now means the future for Dermalogica looks as healthy and as glowing as their products make your skin.

IIAA

IIAA

The iiaa is a leading distributor of scientific, research-backed and, most importantly, healthy skincare. A portfolio of brands that make a real difference to your skin with as little impact on the environment as possible. As a member of the Beauty Companies Association (BCA), they continually help to develop the direction of the industry.

Brands: Advanced Nutrition Programme, Environ, Jane Iredale
Client: IIAA
Industry: Supplements, Skincare & Colour Cosmetics
My Role: Design Director

Inspiration

We provide something that is totally recyclable – but that’s not our measure of success.
David Alpert

The beauty industry is particularly bad for sustainability. Silicon beads, plastic packaging all adding to an ever increasing environment impact.

Originally IIAA used plastic pots for the products from its own line – Advanced Nutrition Programme™. Then they transitioned to plastic pouches, using 90% less plastic, before making a million pound investment in 2017 that enabled the use of cardboard tubs. Now they provide something that is totally recyclable. If their products fell into the sea they would completely biodegrade.

Brief

I was asked to assist with the transition of IIAA’s most senior designer into the role of Head of Design and to help direct the creative output of the studio with the Feed, Fortify, Finish™ mantra. In addition, I led and developed the creative of the marketing assets for new product launches across IIAA’s Advanced Nutrition Programme™, Environ® and Jane Iredale ranges.

John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.
Ewa Johnson
Tags: Digital Banners, Event Marketing, Editorials, Packaging, POSM, Products Brochures & Social Posts

Result

 Each of the IIAA’s three brands came with their own unique creative problems, each had their own very distinct visual language.

Advanced Nutrition Programme was routed in its passion for being environmentally friendly whilst fundamentally a supplement that was fantastic for your skin’s inner health. Everything, from sourcing vegetable inks and recycled paper stocks to bio degradable laminates. Every element of the creative and design had to be carefully considered to embody this ethos.

Environ®, driven by its scientific approach to skin care and skin routine, subsequently had a very different creative approach. Focusing on the technical side of skincare, it was imperative for the creative to make the data digestible for the customer. All key touchpoints, from social posts to packaging and everything in-between was aligned to making the science accessible.

Jane Iredale, with its beautiful earthy colour cosmetics and its philosophy of finding alternatives to preservative systems and parabens meant that the creative had to be vibrant and engaging whilst reinforcing the brands core messaging.

Testimonials

Lincoln Square

Lincoln Square

The Lincoln Square property development sits on the edge of Covent Garden, adjacent to London’s largest garden square in the heart of London’s historic quarter.

Client: Lodha Group
Agency: Orbit
Industry: Property
My Role: Design Production Management

Lodha Group

Lincoln Square, on the doorstep of Covent Garden

I was tasked with overseeing and managing all the digital and graphic production for the sales launch event at the Mandarin Oriental Hotel, Hong Kong for the Lincoln Square development.

In addition to managing the production of the Lincoln Square event, I also crafted brochures, interactive model apps, lightbox graphics, event props and digital marketing assets for over 80 international projects over the span of 12 months, including multi-million London property launches for Embassy Gardens, London City Island, Riverscape and Wardian.

I was also required on a number of occasions to work abroad in Doha, Dubai and Istanbul to oversea and organise the localised event teams.

Tags: Design Management, Interactive App Design & Prop Design

Testimonials