Johnnie Walker Blue Label

Johnnie Walker Blue Label

Johnnie Walker Blue Label comes from hand-selecting rare Scotch Whiskies with a remarkable depth of flavor. Only one in 10,000 casks make the cut. Best served neat, along with an ice-cold water to enhance its powerful character.

Brand: Diaego - Johnnie Walker Blue Label
Agency: Orbit
Industry: Drinks
My Role: Art & Design Direction


Relaunch of an Icon

Johnnie Walker Blue Label was under going a transformational redesign for the 21st Century. As part of that, we were briefed to translate the elegant and beautifully redesigned bottle into a set of retail experience spaces within Global Travel Retail. By developing the suite of hero POSM and key visuals, I helped develop the retail guides through which the international territories could build a consistent experience worldwide.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines