Ciroc Vodka

Ciroc Vodka

One of the world’s only vodkas created entirely from grapes, CÎROC Ultra-Premium is simply unique. The name is derived from the combination of two French words, “Cime” meaning peak or summit-top and “roche” meaning rock.

True to its roots, CÎROC Mauzac Blanc grapes stem from the high-altitude vineyards in Gaillac, France, overlooked by the stone village walls of Cordes-sur-Ciel.

Client: Diageo - Ciroc Vodka
Agency: Orbit
Industry: Drinks
My Role: Art and Design Direction

Inspiration

The Art of Celebration

CÎROC has always been synonymous with celebration and the task was to translate the club VIP theatre into retail experiences within Global Travel Retail. By developing a set of hero POSM and key visuals I helped create a set retail guides through which the international territories could build a consistent experience worldwide.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials