O2
VCCP is an international integrated communications agency, founded in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P) on the principles of simplicity, collaboration and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories it operates in. With offices in Berlin, London, Madrid, New York, Prague, San Francisco and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, Canon and Cadbury.
Inspiration
“Breathe it all in” was inspired by the idea that mobile technology acts as “digital oxygen”—helping people feel more alive by enabling their passions, staying connected, and creating lasting memories.
The campaign launched alongside O2’s introduction of custom phone plans, designed to be as individual as the customer. These plans allow users to choose how much they want to pay upfront and how many months they’d like to spread the remaining cost over when purchasing a new handset.
Brief
This is not just another campaign, but rather a whole new direction for the brand based on its roots and what makes O2 unique in the marketplace.
I was tasked with communicating O2’s new custom phone plans to both online and retail customers.
Building on the campaign’s hero imagery, I created a key visual and developed a suite of carefully crafted icons. These elements formed the foundation of the visual communications across all customer touchpoints, clearly and concisely illustrating how the new custom plans tool works.
