Softcat
Softcat provide bespoke, innovative end-to-end technology solutions to enable businesses and organisations to succeed. Focusing on advice, procurement and services across three key IT priorities – Hybrid Infrastructure, Digital Workspace and Cyber Security.
Always On Cloud Security
The objective was to build on the existing proposition, where customers seek greater visibility for their users while maintaining seamless security. The goal was to ensure a consistent user experience and security framework, regardless of location.
I developed an integrated creative solution to elevate the visibility of the ‘Always On’ event. This included a suite of visual imagery designed to support and communicate the event’s three core pillars: Connect, Protect, and Enable.
Our mission is to secure and protect employees, no matter where they’re located.
The creative suite of imagery was strategically applied across all event marketing assets, including social media content, targeted EDMs, digital banners, and a high-impact launch video. Each element was designed to deliver a cohesive and engaging visual experience that aligned with the event’s core themes.
By reinforcing the pillars of Connect, Protect, and Enable, the campaign established a clear and consistent narrative across every customer touchpoint. The use of bold visuals, dynamic layouts, and a unified design language helped communicate key messages with clarity and energy.
This fully integrated approach not only elevated the visibility of the ‘Always On’ event but also played a pivotal role in its success—driving engagement, enhancing brand perception, and earning positive feedback from both internal stakeholders and external audiences.
Testimonials
“Once again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.”
“Patience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.”
“Helpful, efficient, charismatic and diligent, John fulfils all challenges a design studio can present to him. His calm composure and level headedness has seen him manage clients and designers with huge success. Creatively flexible, whether in designing or through problem solving, John is a great asset to any organisation.”
