O2
VCCP is an international integrated communications agency, founded in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P) on the principles of simplicity, collaboration and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories it operates in. With offices in Berlin, London, Madrid, New York, Prague, San Francisco and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, Canon and Cadbury.
Inspiration
“Breathe it all in” is inspired by the idea that mobile technology offers “digital oxygen” that can help make people feel more alive, by facilitating passions, staying social and making memories.
The campaign coincided with O2’s launch of custom phone plans as individual as you, which lets customers decide how much they want to pay upfront, and how many months they want to spread the remaining cost across, when buying a new handset.
Brief
This is not just another campaign, but rather a whole new direction for the brand based on its roots and what makes O2 unique in the marketplace.
I was given the task of communicating O2’s new custom phone plans for their online and retail customers.
Creating a key visual based upon the campaign’s hero imagery and developing a suite of carefully crafted icons, these would form the foundations of the visual communications on all the customer touchpoints illustrating the mechanics of the new custom plans tool in a clear and concise way.
