Global Signage Standard

PepsiCo UK & Ireland (PUK) employs over 5,000 people, and every day, millions across the UK enjoy their products.

In collaboration with Orbit Design Studio, the PepsiCo Global Signage Standards were developed to make every PepsiCo facility more visible, legible, and welcoming—for both visitors and the wider PepsiCo community. The goal is simple: to communicate the right information in the right place. From signposting facilities to creating an integrated wayfinding system for pedestrians, cyclists, and drivers, the standards ensure people can navigate from A to B—and beyond—with ease and clarity.

The guide provides a carefully considered framework for the design, production, and installation of signage across the PepsiCo brand and its sub-brands, including Pepsi, Lay’s, Tropicana, Quaker, and Gatorade. It ensures consistency in look and execution, helping anyone involved in signage implementation to deliver a unified and effective experience.