Global Signage Standard

PepsiCo UK & Ireland (PUK) employs over 5,000 people across the UK and every day, across the UK, millions of people enjoy their products.

Working alongside Orbit Design Studio, the PepsiCo Global Signage Standards aim is to make every PepsiCo facility more visible, legible and welcoming to both visitors and the PepsiCo community. Quite simply, it is about communicating the right information at the right place, from signposting the facility to creating an integrated wayfaring system for pedestrians, riders and drivers. This ensures that people get from A to B and on to C as easily and efficiently as possible with clear, accurate signage that is, above all, consistent in look and execution.

The guide would enable anyone involved in the provision of signs to follow a carefully thought-through approach to their design, production and installation across the Pepsico brand and its Sub-brands – Pepsi, Lays, Tropicana, Quaker and Gatorade.

Client: Pepisco Worldwide
Agency: Orbit
Industry: FMCG
My Role: Branding, Signage & Wayfinding Guidelines