Website – THIRTYTWOTWENTY

Westcoast

Date: 24th February 2023

Author: Johnny

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Westcoast

Westcoast distribute some of the best-known global IT brands to resellers, retailers and other organisations in UK, the Republic of Ireland and mainland Europe. Westcoast are one of the largest privately owned companies in the UK.

Client: Westcoast

Agency: Revere

Industry: Technology

My Role: Art Direction & Design

There is something for everyone

with ASUS and Westcoast

Develop a creative campaign to drive awareness of the new ASUS range available at Westcoast with a ‘lights-on’ approach with resellers. Focusing on promoting the Gaming and Notebook ranges to translate the overarching message that there is ‘something for everyone with ASUS and Westcoast’.

Tags: Emails, Digital Banners, Social Posts, Animated Social Posts & Video Storyboards

Dermalogica

Date: 29th January 2020

Author: Johnny

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Dermalogica

Dermalogica are the industry’s leading skincare professionals having received over 300 awards in their dedication to skin health worldwide.

The company was founded in 1986 by Jane Wurwand after it came to her attention that very few skin care ‘professionals’ focus their attention on continuing their skin health education.

Unlike many other skincare brands, Dermalogica’s business model is built on education and training. They focus on skin health, rather than beauty.

Dermalogica’s carefully designed formulas and high-quality ingredients help you get the most out of your skincare products and overall skin health.

Client: Dermalogica

Agency: Unilever

Industry: Skincare

My Role: Head of Design UK & Ireland

Leadership

Head of Design UK & Ireland

I was fortunate enough to be invited to be Dermalogica’s Head of Design for the UK and Ireland in 2017. Dermalogica had recently been acquired by Unilever and they were looking for a strong design leader to drive the creative in the UK with the support of the global team.

In a very short time I implemented a new creative briefing structure, unified their creative output across multiple channels and re-organised the creative vision of the brand.

By streamlining the design process, I was able create two of their most commercial and visually successful campaigns to date.

Streamlining

Agile, Craftsmanship & Responsiveness

I quickly implemented a new creative briefing system that enabled my design department to unify our creative output across multiple channels and made us more agile in responding to the briefs. My design team and I could then concentrate our efforts on the craftsmanship of the creative, rather than in the ‘red tape’ of the process.

Internal & External Communications

Overhauling and unifying Dermalogica's brand

In addition to creating some of Dermalogica’s most commercially successful campaigns, I also systematically went through and redesigned each and every communication piece for Dermalogica. My implementation of a solid, unified brand look and feel now means the future for Dermalogica looks as healthy and as glowing as their products make your skin.

Dynabook

Date: 24th October 2019

Author: Johnny

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Dynabook

Dynabook is a Japanese laptop manufacturer owned by Sharp. Dynabook was owned and branded as Toshiba until 2018 when the laptop sector of the business was rebranded and sold to Sharp

Dynabook produces laptops specifically for a B2B market recently moved to created education specific devices.

Client: Dynabook

Agency: Revere

Industry: Technology

My Role: Art Direction & Design

Showcasing a new proposition

Educational Thought Leadership Hub

As part of their 2022 Thought Leadership activity, Dynabook UK developed an insight driven industries hub.

I was asked to build upon the original campaign by developing a third Education vertical. This would be split into two different audiences – Schools and HEFE.

Using the Dynabook brand colours, dynamic image crops and the addition of chevron graphics, I distinguished and promoted the new Education vertical. Utilising imagery, focusing on the lecturer and others demonstrating the support teachers give their pupils, I was able to separate the creative and promote the important role Dynabook has in aiding pupils and teachers in the classroom.

Tags: Art and Design Direction, Website, EDMs, Infographic, Guide, Social Posts