Website – THIRTYTWOTWENTY

Westcoast

Date: 24th February 2023

Author: Johnny

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Westcoast

Westcoast distribute some of the best-known global IT brands to resellers, retailers and other organisations in UK, the Republic of Ireland and mainland Europe. Westcoast are one of the largest privately owned companies in the UK.

Client: Westcoast

Agency: Revere

Industry: Technology

My Role: Art Direction & Design

There is something for everyone

with ASUS and Westcoast

I was tasked with developing a creative campaign to drive awareness of the new ASUS range available through Westcoast, using a ‘lights-on’ approach to engage resellers. My focus was on promoting the Gaming and Notebook ranges, while clearly communicating the overarching message: there’s something for everyone with ASUS and Westcoast.

Tags: Emails, Digital Banners, Social Posts, Animated Social Posts & Video Storyboards

Dermalogica

Date: 29th January 2020

Author: Johnny

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Dermalogica

Dermalogica are the industry’s leading skincare professionals having received over 300 awards in their dedication to skin health worldwide.

The company was founded in 1986 by Jane Wurwand after it came to her attention that very few skin care ‘professionals’ focus their attention on continuing their skin health education.

Unlike many other skincare brands, Dermalogica’s business model is built on education and training. They focus on skin health, rather than beauty.

Dermalogica’s carefully designed formulas and high-quality ingredients help you get the most out of your skincare products and overall skin health.

Client: Dermalogica

Agency: Unilever

Industry: Skincare

My Role: Head of Design UK & Ireland

Leadership

Head of Design UK & Ireland

In 2017, I was invited to serve as Dermalogica’s Head of Design for the UK and Ireland. At the time, Dermalogica had recently been acquired by Unilever and was seeking a strong design leader to drive creative direction in the UK, in collaboration with the global team.

In a short period, I implemented a new creative briefing structure, unified the brand’s visual output across multiple channels, and redefined the creative vision to align with both local and global objectives.

By streamlining the design process and fostering stronger cross-functional collaboration, I was able to deliver two of Dermalogica’s most commercially successful and visually impactful campaigns that year.

Streamlining

Agile, Craftsmanship & Responsiveness

I quickly implemented a new creative briefing system that enabled my design department to unify our output across multiple channels and respond with more agilelity to incoming briefs. This streamlined approach allowed my team to shift focus from navigating procedural ‘red tape’ to honing the craftsmanship and strategic impact of our creative work.

Internal & External Communications

Overhauling and unifying Dermalogica's brand

In addition to creating some of Dermalogica’s most commercially successful campaigns, I also undertook a comprehensive redesign of every communication piece across the brand. By implementing a cohesive and unified visual identity, I helped establish a consistent brand presence that reflects the quality and integrity of Dermalogica’s products. Thanks to this transformation, the future of Dermalogica now looks as healthy and radiant as the skin it’s known to nourish.

Dynabook

Date: 24th October 2019

Author: Johnny

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Dynabook

Dynabook is a Japanese laptop manufacturer owned by Sharp. Dynabook was owned and branded as Toshiba until 2018 when the laptop sector of the business was rebranded and sold to Sharp

Dynabook produces laptops specifically for a B2B market recently moved to created education specific devices.

Client: Dynabook

Agency: Revere

Industry: Technology

My Role: Art Direction & Design

Showcasing a new proposition

Educational Thought Leadership Hub

As part of their 2022 Thought Leadership initiative, Dynabook UK developed an insight-driven Industries Hub.

I was brought in to expand the original campaign by creating a third vertical focused on Education, which was divided into two distinct audiences: Schools and Higher/Further Education (HEFE).

To visually distinguish and promote the new Education vertical, I applied Dynabook’s brand colours, dynamic image cropping, and introduced chevron graphics to create a sense of movement and direction. By selecting imagery that highlighted lecturers and the supportive role teachers play in the classroom, I was able to craft a visual narrative that underscored Dynabook’s commitment to empowering both educators and students.

Tags: Art and Design Direction, Website, EDMs, Infographic, Guide, Social Posts