Ciroc Vodka

Ciroc Vodka

One of the world’s only vodkas created entirely from grapes, CÎROC Ultra-Premium is simply unique. The name is derived from the combination of two French words, ‘Cime’ meaning peak or summit-top and ‘roche’ meaning rock.

True to its roots, CÎROC Mauzac Blanc grapes stem from the high-altitude vineyards in Gaillac, France, overlooked by the stone village walls of Cordes-sur-Ciel.

Client: Diageo - Ciroc Vodka
Agency: Orbit
Industry: Drinks
My Role: Art and Design Direction

Inspiration

The Art of Celebration

CÎROC has always been synonymous with celebration, and our task was to translate the energy and exclusivity of the VIP club experience into retail environments within Global Travel Retail.

I developed a suite of hero POSM (Point of Sale Materials) and key visuals that captured the brand’s bold, luxurious spirit. These assets formed the foundation of comprehensive retail guidelines, enabling international markets to deliver a consistent and immersive brand experience across all territories.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials