Dynabook
Dynabook is a Japanese laptop manufacturer owned by Sharp. Dynabook was owned and branded as Toshiba until 2018 when the laptop sector of the business was rebranded and sold to Sharp
Dynabook produces laptops specifically for a B2B market recently moved to created education specific devices.
Showcasing a new proposition
As part of their 2022 Thought Leadership initiative, Dynabook UK developed an insight-driven Industries Hub.
I was brought in to expand the original campaign by creating a third vertical focused on Education, which was divided into two distinct audiences: Schools and Higher/Further Education (HEFE).
To visually distinguish and promote the new Education vertical, I applied Dynabook’s brand colours, dynamic image cropping, and introduced chevron graphics to create a sense of movement and direction. By selecting imagery that highlighted lecturers and the supportive role teachers play in the classroom, I was able to craft a visual narrative that underscored Dynabook’s commitment to empowering both educators and students.
