Petroly

Petroly

Petroly provide retail, sales and transportation of Oil & Entergy in Saudi Arabia. A leading innovative service provider supported by advanced technology in Saudi Gas Stations Industry.

Client: Petroly
Agency: Circle
Industry: Petroleum
My Role: Brand Guidelines Development

Testimonials

Pepsico

Pepsico

Global Signage Standard

PepsiCo UK & Ireland (PUK) employs over 5,000 people across the UK and every day, across the UK, millions of people enjoy their products.

Working alongside Orbit Design Studio, the PepsiCo Global Signage Standards aim is to make every PepsiCo facility more visible, legible and welcoming to both visitors and the PepsiCo community. Quite simply, it is about communicating the right information at the right place, from signposting the facility to creating an integrated wayfaring system for pedestrians, riders and drivers. This ensures that people get from A to B and on to C as easily and efficiently as possible with clear, accurate signage that is, above all, consistent in look and execution.

The guide would enable anyone involved in the provision of signs to follow a carefully thought-through approach to their design, production and installation across the Pepsico brand and its Sub-brands – Pepsi, Lays, Tropicana, Quaker and Gatorade.

Client: Pepisco Worldwide
Agency: Orbit
Industry: FMCG
My Role: Branding, Signage & Wayfinding Guidelines

Ciroc Vodka

Ciroc Vodka

One of the world’s only vodkas created entirely from grapes, CÎROC Ultra-Premium is simply unique. The name is derived from the combination of two French words, “Cime” meaning peak or summit-top and “roche” meaning rock.

True to its roots, CÎROC Mauzac Blanc grapes stem from the high-altitude vineyards in Gaillac, France, overlooked by the stone village walls of Cordes-sur-Ciel.

Client: Diageo - Ciroc Vodka
Agency: Orbit
Industry: Drinks
My Role: Art and Design Direction

Inspiration

The Art of Celebration

CÎROC has always been synonymous with celebration and the task was to translate the club VIP theatre into retail experiences within Global Travel Retail. By developing a set of hero POSM and key visuals I helped create a set retail guides through which the international territories could build a consistent experience worldwide.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials

Johnnie Walker Blue Label

Johnnie Walker Blue Label

Johnnie Walker Blue Label comes from hand-selecting rare Scotch Whiskies with a remarkable depth of flavor. Only one in 10,000 casks make the cut. Best served neat, along with an ice-cold water to enhance its powerful character.

Brand: Diaego - Johnnie Walker Blue Label
Agency: Orbit
Industry: Drinks
My Role: Art & Design Direction

Inspiration

Relaunch of an Icon

Johnnie Walker Blue Label was under going a transformational redesign for the 21st Century. As part of that, we were briefed to translate the elegant and beautifully redesigned bottle into a set of retail experience spaces within Global Travel Retail. By developing the suite of hero POSM and key visuals, I helped develop the retail guides through which the international territories could build a consistent experience worldwide.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials

Lincoln Square

Lincoln Square

The Lincoln Square property development sits on the edge of Covent Garden, adjacent to London’s largest garden square in the heart of London’s historic quarter.

Client: Lodha Group
Agency: Orbit
Industry: Property
My Role: Design Production Management

Lodha Group

Lincoln Square, on the doorstep of Covent Garden

I was tasked with overseeing and managing all the digital and graphic production for the sales launch event at the Mandarin Oriental Hotel, Hong Kong for the Lincoln Square development.

In addition to managing the production of the Lincoln Square event, I also crafted brochures, interactive model apps, lightbox graphics, event props and digital marketing assets for over 80 international projects over the span of 12 months, including multi-million London property launches for Embassy Gardens, London City Island, Riverscape and Wardian.

I was also required on a number of occasions to work abroad in Doha, Dubai and Istanbul to oversea and organise the localised event teams.

Tags: Design Management, Interactive App Design & Prop Design

Testimonials