Petroly

Petroly

Petroly provide retail, sales and transportation of Oil & Entergy in Saudi Arabia. A leading innovative service provider supported by advanced technology in Saudi Gas Stations Industry.

Client: Petroly
Agency: Circle
Industry: Petroleum
My Role: Brand Guidelines Development

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Pepsico

Pepsico

Global Signage Standard

PepsiCo UK & Ireland (PUK) employs over 5,000 people, and every day, millions across the UK enjoy their products.

In collaboration with Orbit Design Studio, the PepsiCo Global Signage Standards were developed to make every PepsiCo facility more visible, legible, and welcoming—for both visitors and the wider PepsiCo community. The goal is simple: to communicate the right information in the right place. From signposting facilities to creating an integrated wayfinding system for pedestrians, cyclists, and drivers, the standards ensure people can navigate from A to B—and beyond—with ease and clarity.

The guide provides a carefully considered framework for the design, production, and installation of signage across the PepsiCo brand and its sub-brands, including Pepsi, Lay’s, Tropicana, Quaker, and Gatorade. It ensures consistency in look and execution, helping anyone involved in signage implementation to deliver a unified and effective experience.

Client: Pepisco Worldwide
Agency: Orbit
Industry: FMCG
My Role: Branding, Signage & Wayfinding Guidelines

Ciroc Vodka

Ciroc Vodka

One of the world’s only vodkas created entirely from grapes, CÎROC Ultra-Premium is simply unique. The name is derived from the combination of two French words, ‘Cime’ meaning peak or summit-top and ‘roche’ meaning rock.

True to its roots, CÎROC Mauzac Blanc grapes stem from the high-altitude vineyards in Gaillac, France, overlooked by the stone village walls of Cordes-sur-Ciel.

Client: Diageo - Ciroc Vodka
Agency: Orbit
Industry: Drinks
My Role: Art and Design Direction

Inspiration

The Art of Celebration

CÎROC has always been synonymous with celebration, and our task was to translate the energy and exclusivity of the VIP club experience into retail environments within Global Travel Retail.

I developed a suite of hero POSM (Point of Sale Materials) and key visuals that captured the brand’s bold, luxurious spirit. These assets formed the foundation of comprehensive retail guidelines, enabling international markets to deliver a consistent and immersive brand experience across all territories.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials

Johnnie Walker Blue Label

Johnnie Walker Blue Label

Johnnie Walker Blue Label comes from hand-selecting rare Scotch Whiskies with a remarkable depth of flavor. Only one in 10,000 casks make the cut. Best served neat, along with an ice-cold water to enhance its powerful character.

Brand: Diaego - Johnnie Walker Blue Label
Agency: Orbit
Industry: Drinks
My Role: Art & Design Direction

Inspiration

Relaunch of an Icon

evolution, we were briefed to translate the elegance and craftsmanship of the newly redesigned bottle into a series of immersive retail experience spaces within Global Travel Retail.

I played a key role in developing a suite of hero POSM (Point of Sale Materials) and key visuals that captured the brand’s refined aesthetic. These assets formed the foundation of comprehensive retail guidelines, enabling international markets to deliver a consistent and premium brand experience across all territories

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials

Lincoln Square

Lincoln Square

The Lincoln Square property development sits on the edge of Covent Garden, adjacent to London’s largest garden square in the heart of London’s historic quarter.

Client: Lodha Group
Agency: Orbit
Industry: Property
My Role: Design Production Management

Lodha Group

Lincoln Square, on the doorstep of Covent Garden

I was responsible for leading and managing all digital and graphic production for the high-profile sales launch event of the Lincoln Square development at the Mandarin Oriental Hotel in Hong Kong. This included overseeing a multidisciplinary team of designers, developers, and production partners to ensure seamless execution under tight deadlines and high expectations.

Beyond the Lincoln Square event, I directed the creative production of brochures, interactive model apps, lightbox graphics, event props, and digital marketing assets for over 80 international property projects within a 12-month period. These included major London developments such as Embassy Gardens, London City Island, Riverscape, and Wardian—each requiring tailored creative strategies and consistent brand storytelling.

My leadership extended internationally, where I was frequently deployed to cities including Doha, Dubai, Istanbul, Muscat, and Riyadh. There, I took charge of coordinating and mentoring local event teams, aligning them with global brand standards while adapting to regional market needs. My role demanded not only creative direction but also logistical planning, cultural sensitivity, and the ability to inspire high performance across diverse teams.

Tags: Design Management, Interactive App Design & Prop Design

Testimonials