Westcoast

Date: 24th February 2023

Author: Johnny

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Westcoast

Westcoast distribute some of the best-known global IT brands to resellers, retailers and other organisations in UK, the Republic of Ireland and mainland Europe. Westcoast are one of the largest privately owned companies in the UK.

Client: Westcoast

Agency: Revere

Industry: Technology

My Role: Art Direction & Design

There is something for everyone

with ASUS and Westcoast

Develop a creative campaign to drive awareness of the new ASUS range available at Westcoast with a ‘lights-on’ approach with resellers. Focusing on promoting the Gaming and Notebook ranges to translate the overarching message that there is ‘something for everyone with ASUS and Westcoast’.

Tags: Emails, Digital Banners, Social Posts, Animated Social Posts & Video Storyboards

Softcat

Date: 24th February 2023

Author: Johnny

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Softcat

Softcat provide bespoke, innovative end-to-end technology solutions to enable businesses and organisations to succeed. Focusing on advice, procurement and services across three key IT priorities – Hybrid Infrastructure, Digital Workspace and Cyber Security.

Client: Softcat

Agency: Revere

Industry: Cerber Security

My Role: Art Direction & Design

Always On Cloud Security

Cyber Security

The objective was to build upon the existing proposition where customers have a desire to increase the visibility for their users whilst seamlessly staying secure. Ensuring the user experience and the security that’s wrapped around is consistent wherever they are.

I developed an integrated creative solution to increase the visibility of the ‘Always On’ event, through a suite of visual imagery that supported the three core pillars Connect, Protect, Enable.

Tags: Emails, Digital Event Banners, Social Posts & Video Storyboards

Our mission is to secure and protect employees, no matter where they’re located.

Softcat

The creative suite of imagery was then applied to all the event marketing assets including social posts, EDMs, digital event banners and launch video.

The digital assets made for a fully integrated campaign and ultimately assisted in a hugely successful event.

Testimonials

“Once again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.”

Jon Savidge

Traffic & Scheduling Manager - Revere

“Patience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.”

Ewa Johnson

Head of Communications - IIAA

“Helpful, efficient, charismatic and diligent, John fulfils all challenges a design studio can present to him. His calm composure and level headedness has seen him manage clients and designers with huge success. Creatively flexible, whether in designing or through problem solving, John is a great asset to any organisation.”

Mellisa Wan

Design Studio Manager - Orbit

O2

Date: 29th January 2023

Author: Johnny

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Comments: 0

O2

VCCP is an international integrated communications agency, founded in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P) on the principles of simplicity, collaboration and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories it operates in. With offices in Berlin, London, Madrid, New York, Prague, San Francisco and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, Canon and Cadbury.

Brand: O2 Telefónica UK

Agency: VCCP

Industry: Telecommunications

My Role: Design Director

Inspiration

Breathe it all in

“Breathe it all in” is inspired by the idea that mobile technology offers “digital oxygen” that can help make people feel more alive, by facilitating passions, staying social and making memories.

The campaign coincided with O2’s launch of custom phone plans as individual as you, which lets customers decide how much they want to pay upfront, and how many months they want to spread the remaining cost across, when buying a new handset.

Tags: Art Direction, Digital Retail POS & Video Storyboards

Brief

This is not just another campaign, but rather a whole new direction for the brand based on its roots and what makes O2 unique in the marketplace.

Nina Bibby – Chief Marketing Office O2

I was given the task of communicating O2’s new custom phone plans for their online and retail customers.

Creating a key visual based upon the campaign’s hero imagery and developing a suite of carefully crafted icons, these would form the foundations of the visual communications on all the customer touch-points illustrating the mechanics of the new custom plans tool in a clear and concise way.

Dermalogica

Date: 29th January 2020

Author: Johnny

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Dermalogica

Dermalogica are the industry’s leading skincare professionals having received over 300 awards in their dedication to skin health worldwide.

The company was founded in 1986 by Jane Wurwand after it came to her attention that very few skin care ‘professionals’ focus their attention on continuing their skin health education.

Unlike many other skincare brands, Dermalogica’s business model is built on education and training. They focus on skin health, rather than beauty.

Dermalogica’s carefully designed formulas and high-quality ingredients help you get the most out of your skincare products and overall skin health.

Client: Dermalogica

Agency: Unilever

Industry: Skincare

My Role: Head of Design UK & Ireland

Leadership

Head of Design UK & Ireland

I was fortunate enough to be invited to be Dermalogica’s Head of Design for the UK and Ireland in 2017. Dermalogica had recently been acquired by Unilever and they were looking for a strong design leader to drive the creative in the UK with the support of the global team.

In a very short time I implemented a new creative briefing structure, unified their creative output across multiple channels and re-organised the creative vision of the brand.

By streamlining the design process, I was able create two of their most commercial and visually successful campaigns to date.

Streamlining

Agile, Craftsmanship & Responsiveness

I quickly implemented a new creative briefing system that enabled my design department to unify our creative output across multiple channels and made us more agile in responding to the briefs. My design team and I could then concentrate our efforts on the craftsmanship of the creative, rather than in the ‘red tape’ of the process.

Internal & External Communications

Overhauling and unifying Dermalogica's brand

In addition to creating some of Dermalogica’s most commercially successful campaigns, I also systematically went through and redesigned each and every communication piece for Dermalogica. My implementation of a solid, unified brand look and feel now means the future for Dermalogica looks as healthy and as glowing as their products make your skin.

IIAA

Date: 29th January 2020

Author: Johnny

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IIAA

The iiaa is a leading distributor of scientific, research-backed and, most importantly, healthy skincare. A portfolio of brands that make a real difference to your skin with as little impact on the environment as possible. As a member of the Beauty Companies Association (BCA), they continually help to develop the direction of the industry.

Brands: Advanced Nutrition Programme, Environ, Jane Iredale

Client: IIAA

Industry: Supplements, Skincare & Colour Cosmetics

My Role: Design Director

Inspiration

We provide something that is totally recyclable – but that’s not our measure of success.

David Alpert

The beauty industry is particularly bad for sustainability. Silicon beads, plastic packaging all adding to an ever increasing environment impact.

Originally IIAA used plastic pots for the products from its own line – Advanced Nutrition Programme™. Then they transitioned to plastic pouches, using 90% less plastic, before making a million pound investment in 2017 that enabled the use of cardboard tubs. Now they provide something that is totally recyclable. If their products fell into the sea they would completely biodegrade.

Brief

I was asked to assist with the transition of IIAA’s most senior designer into the role of Head of Design and to help direct the creative output of the studio with the Feed, Fortify, Finish™ mantra. In addition, I led and developed the creative of the marketing assets for new product launches across IIAA’s Advanced Nutrition Programme™, Environ® and Jane Iredale ranges.

John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.

Ewa Johnson

Tags: Digital Banners, Event Marketing, Editorials, Packaging, POSM, Products Brochures & Social Posts

Result

Each of the IIAA’s three brands came with their own unique creative problems, each had their own very distinct visual language.

Advanced Nutrition Programme™ was routed in its passion for being environmentally friendly whilst fundamentally a supplement that was fantastic for your skin’s inner health. Everything, from sourcing vegetable inks and recycled paper stocks to bio degradable laminates. Every element of the creative and design had to be carefully considered to embody this ethos.

Environ®, driven by its scientific approach to skin care and skin routine, subsequently had a very different creative approach. Focusing on the technical side of skincare, it was imperative for the creative to make the data digestible for the customer. All key touchpoints, from social posts to packaging and everything in-between was aligned to making the science accessible.

Jane Iredale, with its beautiful earthy colour cosmetics and its philosophy of finding alternatives to preservative systems and parabens meant that the creative had to be vibrant and engaging whilst reinforcing the brands core messaging.

Testimonials

“Once again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.”

Jon Savidge

Traffic & Scheduling Manager - Revere

“Patience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.”

Ewa Johnson

Head of Communications - IIAA

Mellisa Wan

Design Studio Manager - Orbit

Petroly

Date: 29th January 2020

Author: Johnny

Category:

Comments: 0

Petroly

Petroly provide retail, sales and transportation of Oil & Entergy in Saudi Arabia. A leading innovative service provider supported by advanced technology in Saudi Gas Stations Industry.

Client: Petroly

Agency: Circle

Industry: Petroleum

My Role: Brand Guidelines Development

Testimonials

â€œOnce again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.â€

Jon Savidge

Traffic & Scheduling Manager - Revere

â€œPatience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each projectâ€

Ewa Johnson

Head of Communications - IIAA

â€œHelpful, efficient, charismatic and diligent, John fulfils all challenges a design studio can present to him. Â His calm composure and level headedness has seen him manage clients and designers with huge success. Creatively flexible, whether in designing or through problem solving, John is a great asset to any organisation.â€

Mellisa Wan

Design Studio Manager - Orbit

Pepsico

Date: 29th January 2020

Author: Johnny

Category:

Comments: 0

Pepsico

Global Signage Standard

PepsiCo UK & Ireland (PUK) employs over 5,000 people across the UK and every day, across the UK, millions of people enjoy their products.

Working alongside Orbit Design Studio, the PepsiCo Global Signage Standards aim is to make every PepsiCo facility more visible, legible and welcoming to both visitors and the PepsiCo community. Quite simply, it is about communicating the right information at the right place, from signposting the facility to creating an integrated wayfaring system for pedestrians, riders and drivers. This ensures that people get from A to B and on to C as easily and efficiently as possible with clear, accurate signage that is, above all, consistent in look and execution.

The guide would enable anyone involved in the provision of signs to follow a carefully thought-through approach to their design, production and installation across the Pepsico brand and its Sub-brands – Pepsi, Lays, Tropicana, Quaker and Gatorade.

Client: Pepisco Worldwide

Agency: Orbit

Industry: FMCG

My Role: Branding, Signage & Wayfinding Guidelines

Dynabook

Date: 24th October 2019

Author: Johnny

Category:

Comments: 0

Dynabook

Dynabook is a Japanese laptop manufacturer owned by Sharp. Dynabook was owned and branded as Toshiba until 2018 when the laptop sector of the business was rebranded and sold to Sharp

Dynabook produces laptops specifically for a B2B market recently moved to created education specific devices.

Client: Dynabook

Agency: Revere

Industry: Technology

My Role: Art Direction & Design

Showcasing a new proposition

Educational Thought Leadership Hub

As part of their 2022 Thought Leadership activity, Dynabook UK developed an insight driven industries hub.

I was asked to build upon the original campaign by developing a third Education vertical. This would be split into two different audiences – Schools and HEFE.

Using the Dynabook brand colours, dynamic image crops and the addition of chevron graphics, I distinguished and promoted the new Education vertical. Utilising imagery, focusing on the lecturer and others demonstrating the support teachers give their pupils, I was able to separate the creative and promote the important role Dynabook has in aiding pupils and teachers in the classroom.

Tags: Art and Design Direction, Website, EDMs, Infographic, Guide, Social Posts

Ciroc Vodka

Date: 29th January 2019

Author: Johnny

Category:

Comments: 0

Ciroc Vodka

One of the world’s only vodkas created entirely from grapes, CÎROC Ultra-Premium is simply unique. The name is derived from the combination of two French words, ‘Cime’ meaning peak or summit-top and ‘roche’ meaning rock.

True to its roots, CÎROC Mauzac Blanc grapes stem from the high-altitude vineyards in Gaillac, France, overlooked by the stone village walls of Cordes-sur-Ciel.

Client: Diageo - Ciroc Vodka

Agency: Orbit

Industry: Drinks

My Role: Art and Design Direction

Inspiration

The Art of Celebration

CÎROC has always been synonymous with celebration and the task was to translate the club VIP theatre into retail experiences within Global Travel Retail. By developing a set of hero POSM and key visuals I helped create a set retail guides through which the international territories could build a consistent experience worldwide.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials

“Once again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.”

Jon Savidge

Traffic & Scheduling Manager - Revere

“Patience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project.”

Ewa Johnson

Head of Communications - IIAA

Mellisa Wan

Design Studio Manager - Orbit

Johnnie Walker Blue Label

Date: 29th January 2019

Author: Johnny

Category:

Comments: 0

Johnnie Walker Blue Label

Johnnie Walker Blue Label comes from hand-selecting rare Scotch Whiskies with a remarkable depth of flavor. Only one in 10,000 casks make the cut. Best served neat, along with an ice-cold water to enhance its powerful character.

Brand: Diaego - Johnnie Walker Blue Label

Agency: Orbit

Industry: Drinks

My Role: Art & Design Direction

Inspiration

Relaunch of an Icon

Johnnie Walker Blue Label was under going a transformational redesign for the 21st Century. As part of that, we were briefed to translate the elegant and beautifully redesigned bottle into a set of retail experience spaces within Global Travel Retail. By developing the suite of hero POSM and key visuals, I helped develop the retail guides through which the international territories could build a consistent experience worldwide.

Tags: POSM, Point of Sale, Retail Brand Guidelines, Travel Retail Theatre & On and Off Trade Guidelines

Testimonials

“Once again you have proven to be an absolute star and key performer in our studio! You have stepped in and proven what a great asset you are to the whole team.”

Jon Savidge

Traffic & Scheduling Manager - Revere

“Patience and professionalism, John is an absolute pleasure to work with. Taking each design challenge in his stride and striving for excellence on each project”.

Ewa Johnson

Head of Communications - IIAA

Mellisa Wan

Design Studio Manager - Orbit

Westcoast

There is something for everyone

Softcat

Always On Cloud Security

Testimonials

O2

Inspiration

Brief

Dermalogica

Leadership

Streamlining

Internal & External Communications

IIAA

Inspiration

David Alpert

Brief

Result

Testimonials

Petroly

Testimonials

Pepsico

Global Signage Standard

Dynabook

Showcasing a new proposition

Ciroc Vodka

Inspiration

Testimonials

Johnnie Walker Blue Label

Inspiration

Testimonials

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